Potential U.S. film tariffs may be just smoke, but how this concern will impact the upcoming Cannes Film Market?

Potential U.S. Film tariffs may be smoke, but there is an unanswered question in the air: How will this menace affect the upcoming Cannes film market? One of the most important film markets in the world, Marché du Film, takes place during the Cannes Film Festival. The event is a key moment for dozens of sales agents handling titles in different selections at the festival, as well as films or projects in production or already completed. The situation represents a significant headache for some, as they do not know what kind of tariff will be imposed or what economic consequences it will have for American distributors and producers. If the tariff is applied to any type of international product without exceptions, it could negatively impact potential sales, particularly for key titles in the official category, which are likely some of the protagonists of the Award Season. For example, last year, films like The Substance or Emilia Pérez , despite their North American casts, were not U.S. p...